Items where Author is "Perez Vega, Dr Rodrigo"

Article

Oliveira, F. ORCID: https://orcid.org/0000-0002-1433-0612, Belitski, M. and Perez-Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2025) Sales digitization and sales process optimisation for firm performance: evidence from European firms. Technological Forecasting and Social Change, 217. 124172. ISSN 0040-1625 doi: 10.1016/j.techfore.2025.124172

Miguel, C., Lutz, C., Xiao, Y., Majetić, F. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2025) Relational work in motion: navigating romantic relationships as digital nomads. Information, Communication & Society. ISSN 1468-4462 doi: 10.1080/1369118X.2025.2500484

Majetic, F. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2023) Willingness to receive and provide resources in Europe’s non-remunerated and remunerated collaborative consumption. Business and Society Review, 128 (1). pp. 51-69. ISSN 0045-3609 doi: 10.1111/basr.12299

Perez-Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Hopkinson, P., Singhal, A. and Mariani, M. M. ORCID: https://orcid.org/0000-0002-7916-2576 (2022) From CRM to social CRM: a bibliometric review and research agenda for consumer research. Journal of Business Research, 151. pp. 1-16. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.06.028

Mariani, M. M. ORCID: https://orcid.org/0000-0002-7916-2576, Perez‐Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X and Wirtz, J. (2022) AI in marketing, consumer research and psychology: a systematic literature review and research agenda. Psychology & Marketing, 39 (4). pp. 755-776. ISSN 0742-6046 doi: 10.1002/mar.21619

Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Kaartemo, V., Lages, C. R., Borghei Razavi, N. and Männistö, J. (2021) Reshaping the contexts of online customer engagement behavior via artificial intelligence: a conceptual framework. Journal of Business Research, 129. pp. 902-910. ISSN 0148-2963 doi: 10.1016/j.jbusres.2020.11.002

Perez-Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Taheri, B., Farrington, T. and O'Gorman, K. (2018) On being attractive, social and visually appealing in social media: the effects of anthropomorphic tourism brands on Facebook fan pages. Tourism Management, 66. pp. 339-347. ISSN 0261-5177 doi: 10.1016/j.tourman.2017.11.013

Gannon, M. J., Baxter, I. W. F., Collinson, E., Curran, R., Farrington, T., Glasgow, S., Godsman, E. M., Gori, K., Jack, G. R. A., Lochrie, S., Maxwell-Stuart, R., MacLaren, A. C., MacIntosh, R., O’Gorman, K., Ottaway, L., Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Taheri, B., Thompson, J. and Yalinay, O. (2017) Travelling for Umrah: destination attributes, destination image, and post-travel intentions. The Service Industries Journal, 37 (7-8). pp. 448-465. ISSN 1743-9507 doi: 10.1080/02642069.2017.1333601

Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Waite, K. and O'Gorman, K. (2016) Social Impact Theory: an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages. The Marketing Review, 16 (3). pp. 299-321. ISSN 1472-1384 doi: 10.1362/146934716X14636478977791

Book or Report Section

Filova, N., Miguel, C. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2025) Virtual vs human: comparing persuasive factors in influencer marketing campaigns. In: Vandenberg, K. M. and Tinger, M. (eds.) Rethinking Advertising:. Palgrave Macmillan, Cham, pp. 153-171. ISBN 9783031865350 doi: 10.1007/978-3-031-86536-7_9

Lutz, C., Miguel, C., Mujirishvili, T., Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X and Fedosov, A. (2025) Social and societal issues in AAL. In: Salah, A. A., Colonna, L. and Florez-Revuelta, F. (eds.) Privacy-Aware Monitoring for Assisted Living Ethical, Legal, and Technological Aspects of Audio- and Video-Based AAL Solutions:. Intelligent Systems Reference Library. Springer, Switzerland. ISBN 9783031841576 doi: 10.1007/978-3-031-84158-3_13

Miguel, C. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2022) A stakeholders’ analysis of Airbnb in London and Barcelona. In: Travlou, P. and Ciolfi, L. (eds.) Ethnographies of Collaborative Economies across Europe: Understanding Sharing and Caring:. Ubiquity Press, London, pp. 229-246. ISBN 9781914481253 doi: 10.5334/bct

Conference or Workshop Item

Nadeem, S., Rodriguez, L. C. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2015) A scale of hindrance in mobile in-app advertising. In: The International Conference on Organization and Management (ICOM), 2015-11-22 - 2015-11-23, Abu Dhabi.

Book

Waite, K. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2018) Essentials of digital marketing. Goodfellow Publishers, Woodeaton, pp244. ISBN 97819111396000