Items where Author is "Perez Vega, Dr Rodrigo"

Oliveira, F. ORCID: https://orcid.org/0000-0002-1433-0612, Belitski, M. and Perez-Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2025) Sales digitization and sales process optimisation for firm performance: evidence from European firms. Technological Forecasting and Social Change, 217. 124172. ISSN 0040-1625 doi: 10.1016/j.techfore.2025.124172

Filova, N., Miguel, C. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2025) Virtual vs human: comparing persuasive factors in influencer marketing campaigns. In: Vandenberg, K. M. and Tinger, M. (eds.) Rethinking Advertising:. Palgrave Macmillan, Cham, pp. 153-171. ISBN 9783031865350 doi: 10.1007/978-3-031-86536-7_9

Lutz, C., Miguel, C., Mujirishvili, T., Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X and Fedosov, A. (2025) Social and societal issues in AAL. In: Salah, A. A., Colonna, L. and Florez-Revuelta, F. (eds.) Privacy-Aware Monitoring for Assisted Living Ethical, Legal, and Technological Aspects of Audio- and Video-Based AAL Solutions:. Intelligent Systems Reference Library. Springer, Switzerland. ISBN 9783031841576 doi: 10.1007/978-3-031-84158-3_13

Miguel, C., Lutz, C., Xiao, Y., Majetić, F. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2025) Relational work in motion: navigating romantic relationships as digital nomads. Information, Communication & Society. ISSN 1468-4462 doi: 10.1080/1369118X.2025.2500484

Majetic, F. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2023) Willingness to receive and provide resources in Europe’s non-remunerated and remunerated collaborative consumption. Business and Society Review, 128 (1). pp. 51-69. ISSN 0045-3609 doi: 10.1111/basr.12299

Miguel, C. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2022) A stakeholders’ analysis of Airbnb in London and Barcelona. In: Travlou, P. and Ciolfi, L. (eds.) Ethnographies of Collaborative Economies across Europe: Understanding Sharing and Caring:. Ubiquity Press, London, pp. 229-246. ISBN 9781914481253 doi: 10.5334/bct

Perez-Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Hopkinson, P., Singhal, A. and Mariani, M. M. ORCID: https://orcid.org/0000-0002-7916-2576 (2022) From CRM to social CRM: a bibliometric review and research agenda for consumer research. Journal of Business Research, 151. pp. 1-16. ISSN 0148-2963 doi: 10.1016/j.jbusres.2022.06.028

Mariani, M. M. ORCID: https://orcid.org/0000-0002-7916-2576, Perez‐Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X and Wirtz, J. (2022) AI in marketing, consumer research and psychology: a systematic literature review and research agenda. Psychology & Marketing, 39 (4). pp. 755-776. ISSN 0742-6046 doi: 10.1002/mar.21619

Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Kaartemo, V., Lages, C. R., Borghei Razavi, N. and Männistö, J. (2021) Reshaping the contexts of online customer engagement behavior via artificial intelligence: a conceptual framework. Journal of Business Research, 129. pp. 902-910. ISSN 0148-2963 doi: 10.1016/j.jbusres.2020.11.002

Perez-Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Taheri, B., Farrington, T. and O'Gorman, K. (2018) On being attractive, social and visually appealing in social media: the effects of anthropomorphic tourism brands on Facebook fan pages. Tourism Management, 66. pp. 339-347. ISSN 0261-5177 doi: 10.1016/j.tourman.2017.11.013

Waite, K. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2018) Essentials of digital marketing. Goodfellow Publishers, Woodeaton, pp244. ISBN 97819111396000

Gannon, M. J., Baxter, I. W. F., Collinson, E., Curran, R., Farrington, T., Glasgow, S., Godsman, E. M., Gori, K., Jack, G. R. A., Lochrie, S., Maxwell-Stuart, R., MacLaren, A. C., MacIntosh, R., O’Gorman, K., Ottaway, L., Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Taheri, B., Thompson, J. and Yalinay, O. (2017) Travelling for Umrah: destination attributes, destination image, and post-travel intentions. The Service Industries Journal, 37 (7-8). pp. 448-465. ISSN 1743-9507 doi: 10.1080/02642069.2017.1333601

Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X, Waite, K. and O'Gorman, K. (2016) Social Impact Theory: an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages. The Marketing Review, 16 (3). pp. 299-321. ISSN 1472-1384 doi: 10.1362/146934716X14636478977791

Nadeem, S., Rodriguez, L. C. and Perez Vega, R. ORCID: https://orcid.org/0000-0003-1619-317X (2015) A scale of hindrance in mobile in-app advertising. In: The International Conference on Organization and Management (ICOM), 2015-11-22 - 2015-11-23, Abu Dhabi.