Items where Author is "Mete, Dr Melisa"

Book or Report Section

Erdogan, G. and Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 (2023) A cross cultural study on customers’ engagement on value co-creation in big data concept: the moderating effect of privacy concerns: an abstract. In: Jochims, B. and Allen, J. (eds.) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Cham, pp. 159-160. ISBN 9783031246869 doi: 10.1007/978-3-031-24687-6_61

Erdogan, G. and Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682 (2023) A cross cultural study on customers’ engagement on value co-creation in big data concept: the moderating effect of privacy concerns: an abstract. In: Jochims, B. and Allen, J. (eds.) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs:. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Cham, pp. 159-160. ISBN 9783031246869 doi: 10.1007/978-3-031-24687-6_61

Conference or Workshop Item

Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682, Erdogan, G. and Yuksel, R. (2022) Consumers’ attitudes and privacy concerns on value co-creation: a cross cultural study on big data perspective: an abstract. In: Academy of Marketing Science Annual Conference - World Marketing Congress, 1-4 JUN 2021, pp. 201-202. doi: 10.1007/978-3-030-95346-1_71

Mete, M. ORCID: https://orcid.org/0000-0001-9824-7682, Erdogan, G. and Yuksel, R. (2022) Consumers’ attitudes and privacy concerns on value co-creation: a cross cultural study on big data perspective: an abstract. In: Academy of Marketing Science Annual Conference - World Marketing Congress, 2021-06-01 - 2021-06-04, pp. 201-202. doi: 10.1007/978-3-030-95346-1_71