Items where Author is "Yenicioglu, Dr Baskin"

Article

Nunan, D. and Yenicioglu, B. (2013) Informed, uninformed and participative consent in social media research. International Journal of Market Research, 55 (6). pp. 791-808. ISSN 1470-7853

Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.

Report

Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management