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The impact of the corporate identity mix on corporate reputation

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Money, K., Rose, S. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1350-231X doi: 10.1057/bm.2010.31

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Item Type Article
URI https://reading-pure-test.eprints-hosting.org/id/eprint/147403
Identification Number/DOI 10.1057/bm.2010.31
Refereed Yes
Divisions Henley Business School > Leadership, Organisations and Behaviour
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Full text not archived in this repository.
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