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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

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Bailey, C., Baines, P. R., Wilson, H. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3). pp. 227-252. ISSN 0267-257X doi: 10.1362/026725709X429737

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Item Type Article
URI https://reading-pure-test.eprints-hosting.org/id/eprint/137493
Identification Number/DOI 10.1362/026725709X429737
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
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Download
Full text not archived in this repository.
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