Sector briefing: AI in the Film and Television Sector, Report commissioned by Pavis Consultancy to inform the report to UNESCO, 'Re-centering culture in AI policy and practice'

Lees, D. ORCID: https://orcid.org/0000-0002-3787-3740, (2025) Sector briefing: AI in the Film and Television Sector, Report commissioned by Pavis Consultancy to inform the report to UNESCO, 'Re-centering culture in AI policy and practice'. Report. Synthetic Media Research Network pp14.

Abstract/Summary

This sector report focuses on the uses in the world's film and television industries of Generative AI (GenAI), intelligent systems able to generate novel content. It analyses the adoption and impact of GenAI across the film production value chain, from concept and development, through financing and commissioning, preproduction, production, postproduction and marketing and distribution. The report considers the opportunities and challenges of AI for the film and television sector, as well as the ethics and risks involved.