Bigne, E., Boksem, M., Casado‐Aranda, L. A., García‐Madariaga, J., Gier‐Reinartz, N. R., Guerreiro, J., Loureiro, S., Kakaria, S.
ORCID: https://orcid.org/0000-0003-3721-8102, Smidts, A. and Wedel, M.
(2025)
How to conduct valuable marketing research with neurophysiological tools.
Psychology & Marketing.
ISSN 1520-6793
doi: 10.1002/mar.70002