Items where Author is "Jesudoss, Mr Sylvian Patrick"
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Truong, H.‐B. (I.), Jesudoss, S. P. 
ORCID: https://orcid.org/0000-0002-1286-0011 and Molesworth, M.
(2022)
Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking.
Journal of Consumer Behaviour, 21 (4).
pp. 828-841.
ISSN 1479-1838
doi: 10.1002/cb.2040