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Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas

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Adunlin, G., Adedoyin, A. C. A., Adedoyin, O. O., Njoku, A., Bolade-Ogunfodun, Y. and Bolaji, B. (2021) Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas. Journal of Human Behavior in the Social Environment, 31 (1-4). pp. 168-172. ISSN 1091-1359 doi: 10.1080/10911359.2020.1783419

Abstract/Summary

The commentary elucidates the importance of Protection Motivation Theory (PMT) as a theoretical framework to encourage the practice of social distancing in rural areas as the world grappled with the pandemic of COVID-19 outbreak.

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Item Type Article
URI https://reading-pure-test.eprints-hosting.org/id/eprint/97479
Identification Number/DOI 10.1080/10911359.2020.1783419
Refereed Yes
Divisions Henley Business School > Leadership, Organisations and Behaviour
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