An investigation of existing and emerging segmentation practices in online social media networks

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Fennemore, P., Canhoto, A. I. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2011) An investigation of existing and emerging segmentation practices in online social media networks. Report. Henley Centre for Customer Management

Item Type Report (Report)
URI https://reading-pure-test.eprints-hosting.org/id/eprint/83751
Official URL http://www.hccmsite.co.uk
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Central Services
Publisher Henley Centre for Customer Management
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