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How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study

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Bailey, C. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248, (2007) How companies use customer insight in inbound service call centres to drive cross-selling, up-selling and retention: an exploratory multiple case study. Report. Henley Centre for Customer Management

Item Type Report (Report)
URI https://reading-pure-test.eprints-hosting.org/id/eprint/83733
Official URL http://www.hccmsite.co.uk
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Central Services
Publisher Henley Centre for Customer Management
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Full text not archived in this repository.
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Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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