Online reviews: differences by submission device

Mariani, M. M. ORCID: https://orcid.org/0000-0002-7916-2576, Borghi, M. ORCID: https://orcid.org/0000-0002-4150-1595 and Gretzel, U. (2019) Online reviews: differences by submission device. Tourism Management, 70. pp. 295-298. ISSN 0261-5177 doi: 10.1016/j.tourman.2018.08.022

Abstract/Summary

This study examines the role played by submission devices (mobile vs. desktop) in online travel reviewing behaviour. We analyse over 1.2 million online reviews from Booking.com and detect the presence and distinctive features of online reviews submitted by mobile devices. Our findings indicate that 1) the share of online reviews submitted by mobile increased at a very high rate over time (higher than the growth rate of those submitted by desktop); 2) there is a systematic and statistically significant difference between the features and distributions of online reviews submitted through mobile devices vs. online reviews submitted through desktops. We raise awareness of the role played by submission devices in online travel behaviour research and present implications for future research.

Item Type	Article
URI	https://reading-pure-test.eprints-hosting.org/id/eprint/79116
Identification Number/DOI	10.1016/j.tourman.2018.08.022
Refereed	Yes
Divisions	Central Services Henley Business School > Leadership, Organisations and Behaviour Henley Business School > Digitalisation, Marketing and Entrepreneurship
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