Attribute-specific impacts of stated non-attendance in choice experiments

Mohanty, S. K., Balcombe, K., Bennett, R. ORCID: https://orcid.org/0000-0003-3226-8370, Nocella, G. ORCID: https://orcid.org/0000-0001-9625-6315 and Fraser, I. (2019) Attribute-specific impacts of stated non-attendance in choice experiments. Journal of Agricultural Economics, 70 (3). pp. 686-704. ISSN 0021-857X doi: 10.1111/1477-9552.12311

Abstract/Summary

In this paper, we generalize existing approaches to the treatment of stated attribute non-attendance data in discrete choice experiments by allowing attribute specific impacts. We implement this approach by employing an extended hierarchical Bayes logit model specification. To illustrate this approach, we consider data collected to examine Indian consumers' preferences for traditional aromatic rice varieties. Our results regarding stated attribute non-attendance reveal that our new approach shrinks marginal utilities of non-attenders substantially compared to stated attenders, with significant differences in the shrinkage between some of the attributes. In addition, our results reveal the way in which non-attendance of attributes interact with each other and the impact that this has on the distribution of willingness to pay estimates.

Item Type	Article
URI	https://reading-pure-test.eprints-hosting.org/id/eprint/78859
Identification Number/DOI	10.1111/1477-9552.12311
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing Central Services
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