Information customization and food choice

Balcombe, K., Fraser, I., Lowe, B. and Souza Monteiro, D. (2016) Information customization and food choice. American Journal of Agricultural Economics, 98 (1). pp. 54-73. ISSN 0002-9092 doi: 10.1093/ajae/aav033

Abstract/Summary

In this paper we employ a hypothetical discrete choice experiment (DCE) to examine how much consumers are willing to pay to use technology to customize their food shopping. We conjecture that customized information provision can aid in the composition of a healthier shop. Our results reveal that consumers are prepared to pay relatively more for individual specic information as opposed to generic nutritional information that is typically provided on food labels. In arriving at these results we have examined various model specications including those that make use of ex-post de-brieng questions on attribute nonattendance and attribute ranking information and those that consider the time taken to complete the survey. Our main results are robust to the various model specications we examine.

Item Type	Article
URI	https://reading-pure-test.eprints-hosting.org/id/eprint/40135
Identification Number/DOI	10.1093/ajae/aav033
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing Central Services
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