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Marketing and the multinational: extending internalisation theory

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Buckley, P. J. and Casson, M. (2011) Marketing and the multinational: extending internalisation theory. Journal of the Academy of Marketing Science, 39 (4). pp. 492-508. ISSN 0092-0703 doi: 10.1007/s11747-010-0243-0

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Item Type Article
URI https://reading-pure-test.eprints-hosting.org/id/eprint/136977
Identification Number/DOI 10.1007/s11747-010-0243-0
Refereed Yes
Divisions Henley Business School > International Business and Strategy
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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